Hey guys. It’s me. Dany. Blogging.
Yes. again.
A new big thing is being discussed lately. I’m not sure if you guys heard. In case you did, just ignore this post and consider it as a simple duplication of information.
Make me feel I did something important by writing this post. Or you know what? Don’t worry. Send me your nice comments telling me how I wasted your time.
Anyway. Let’s make a long story short and get into the subject.
The new big thing I was telling you about is that online advertisers will start being charged for the time visitors spend on their sites and not for the number of clicks they receive.
It makes sense in a way. Those of you who click on ads by mistake, raise your hands.
I do ... I do ...
Now. Wait a minute. Is it good or bad news for the advertiser?
The answer? I have no clue. Maybe because not much information has yet been communicated.
Imagine the advertiser paying the same charge for the initial click and then paying an additional charge for every additional minute the visitor spends on his site.
And counting! That could be very bad news.
On the other end, imagine that the advertiser doesn’t pay for the initial click and pays for the first three minutes the same charge as one click in the old system. Wow. Now that could be interesting.
Hey. Don’t start dreaming. I’m sure some of you guys almost had an orgasm here.
The idea is there but the approval is still not. Big players like Google Adsense™, Bidvertiser™, Kontera™ and others will definitely have something to say about that. They will put some input into the whole thing and certainly come out winners and much stronger than they were.
Yes. There are strong people in this business.
Just a small overview on big financials:
Google's partner sites generated revenues, through AdSense programs, of $1.20 billion, or 37% of total revenues, in the fourth quarter of 2006. This is a 50% increase over network revenues of $799 million generated in the fourth quarter of 2005 and a 16% increase over third quarter 2006 revenues of $1.04 billion.
Example of a Google™ partner site?
The Other End of Sunrise
If you click on the ads in the right column, then you would be contributing in the $1.20 billion mentioned above.
It’s up to you …
Cheers.
2 comments:
for the advertiser
good: it s fair for the advertiser. nb.if the surfer enters and stays on his site he pays and if not he doesn't pay
bad: it s unfair if the surfers open the website on the pc and leave to sleep.
I fully agree with you.
Obviously each one has its "goods" and "bads".
I would stick to the "click" basis which is still easier to control (in a way)
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